Food for Health Alliance brand

Food for Health Alliance is a leading policy and advocacy voice working to improve diets and prevent overweight and obesity in Australia - particularly in children. Advocating to governments across Australia to improve the way food is made, labelled, sold, and advertised, they hope to make it easier for Australians to eat and live well.

The brand needed to project the collective as a leading and united voice and provide them with a brand language that would help them advocate, inform and educate. The symbol in the logo is inspired by a cross-section of fruit and vegetables where the seeds are speech marks. The seeds speak to exposing core issues, getting to the seed of the problem, growth, change and collaboration.