PaintPlus rebrand

The brief was to redefine the brand for a broader audience from professional decorators and film scene artists to interior designers and everyday DIYers. Firstly, we needed to answer the question: PaintPlus what? It turns out it was quite a lot. We brought this to the forefront of the story and used engaging messaging and imagery to explain that this is paint plus a conscience.

As a visual element, we flexed the plus to give it multiple functions, from a framing device to a colour identifier and shading texture. Led by a wordmark that draws from the satisfying lick of paint on a brush, our brand elements turn up in crisp black and white, giving space and prominence to the varied hues of the product.

The outcome is an innovative reno for a brand effecting positive change.